News
PENALTY, 100% BRAZILIAN FOOTBALL BRAND, IS THE NEW SPONSOR OF VÍCTOR VALDÉS, GOALKEEPER OF FC BARCELONA
As part of the brand repositioning and new investments in Spain, penalty becomes the official supplier of sports equipment of the best goalkeeper in the Best club in the world
Valdes next to the S11 line of products that will use during the season.
2011 | SOCCER | NEWS
Five Spanish Leagues, one European Super Cup, three Champions League and one Clubs World Cup, among other merits, are part of the achievements of one of the greatest goalkeepers in football history, Víctor Valdés, who now becomes an athlete Penalty.
FC Barcelona first-choice and world Champion with the Spanish team in South Africa in 2010 the athlete signed with a truly Brazilian football brand a valid contract for the next five years that includes exclusive material of the professional line Penalty S11, like gloves and cleats. "I am happy and satisfied with this agreement with Penalty, a legitimately Brazilian brand and of international projection, which I will be together in the coming seasons," said Valdés. The goalkeeper starts using Penalty products in September, in the Spanish League.
Since the beginning of the year, when it presented its repositioning, Penalty has been investing heavily in the brand internationalization project. For this, it has opened an office in Spain, in order to assist in expanding and strengthening the brand in Europe, which since the beginning of 2010 is also a partner of Futsal National League (LNFS). "The sponsorship of Víctor Valdés, one of the greatest current football idols, is for Penalty an important accomplishment, the result of the great project of brand repositioning and internationalization. The endorsement of a player like him adds high value to Penalty and its products“, says Alexandre Estefano, Director International and R & D Penalty.
Víctor Valdés Arribas is one of the major references in the world of football. With over 400 games for Barcelona and four trophies Zamora conquered, which awards the best goalkeeper of the Spanish League, Valdés became a model for novice players from around the world who dream of a goalkeeper career.
AUDACIOUS LINE
To meet an athlete with the level of professionalism of Víctor Valdés, which requires materials that improve his performance, gives comfort and the highest quality, the brand lies on its professional line of football, Penalty S11, built with differences in technology, innovative design and 41 years of experience in developing and producing sporting goods.
The glove S11 Pro, besides an innovative look, has 100% latex palm extended to the wrist for and best fit hands format more safety on defenses, mesh fabric seams on the fingers to facilitate movement, back of Velcro strap for perfect fit, professional and elastic wrist band and closure with Velcro strap double reach, involving the entire wrist and providing more firmness and support.
The S11 Pro boot has the technology Penalty Molix for grip and flexibility, and covered and shifted view to more accurate shots and passes, extremely comfortable and lighter polyurethane microfiber leather and a new insole to improve ventilation and comfort. The sole of S11 boot has more traction and stability and possesses an anti-impact technology which offers greater precision and more comfort during the matches.
The professional line Penalty S11 also has clothing, balls, accessories and equipment, covering all the items needed for the sport.
PENALTY: INNOVATION, PERFORMANCE AND “BRASILITY”
With 41 years of experience in the sports market, Penalty writes its history through the unconditional support for the sport, constantly investing in innovation, technology and design to ensure performance and superior quality in its products.
A 100% national company, which has been expanding its operations abroad as well, with own operations in Argentina, Chile, Spain and Japan and presence in 10 other countries, Penalty develops and produces complete lines of sports equipment for the practice of football, sport that is part of your DNA.
Also specialized in the market of balls, being the only brand endorsed by all major federations and confederations in the world, Penalty offers balls for several sports, including: football, futsal, court and beach volleyball, basketball, handball, “futevôlei” (a mix of beach soccer and beach volley played at the same time), beach soccer, rugby, water polo and “biribol” (volleyball played in swimming pools).
Currently, the brand is the official sponsor of several national clubs, Vasco, Ceará, Náutico, Portuguesa, Santa Cruz and Vitória, and international, Talleres de Córdoba, San Martín de Tucumán, Gimnasia y Esgrima La Plata and Crucero del Norte in Argentina, Everton from Chile, Defensor from Uruguay and Amiral from Canada. It also sponsors the National Futsal League, the Spanish futsal league – LNFS and futsal athletes, including Fernandão – pivot of Spanish Futsal National Team and Barcelona, and, in the football, Palmeiras goalkeeper, Deola.
Site: www.penalty.com / Twitter: @penaltybr / facebook.com/PenaltyBR / Call Center: 0800 747 3000.
Information Cambuci Human Resources
talentos@penalty.com
INFORMATIONS FOR PRESS WITH NOTICERIA
Tatiana Carboni
Phone: (11) 3585-0135/8122-4932
Mail: tatiana@noticeria.com.br


